A proponent of the servant leader management style, I am an experienced team leader and people manager. With a strong focus on customer satisfaction and a visionary approach. I have consistently achieved service and sales objectives in fiercely competitive creative markets.
Throughout my career, I have gathered extensive experience across diverse industries such as industrial automation, retail, farming, advertising, non profits, and even in the art of crafting espresso drinks. While excelling in various roles, I must admit that my proficiency in driving John Deere tractors leaves something to be desired.
Relevant Work Experience
Director, Brand and Creative Operations
Digibee Inc, February 2022 – October 2022
As the Director of Brand and Creative Operations at Digibee, I played a pivotal role in driving the company’s success and elevating its brand presence. With a strong focus on growth, innovation, and operational excellence, I consistently delivered exceptional results and spearheaded transformative initiatives.
Key Accomplishments:
Devised and executed highly successful growth campaigns that resulted in a remarkable 200% increase in online audience engagement for Digibee within a span of less than four months. These campaigns effectively captured the attention of our target market and significantly enhanced brand visibility.
Recognized for exceptional performance, I was swiftly promoted to a supervisory/Director position within just two months of joining the company. This achievement reflects my ability to deliver tangible results and drive impactful strategies.
Leveraging my negotiation skills, I successfully secured a substantial 53% discount on marketing technology, leading to a remarkable six-fold reduction in the cost per lead. This cost optimization initiative significantly improved overall marketing efficiency and maximized return on investment.
Negotiated a significant 34% discount on Wrike, a project management software, for the entire organization. Additionally, I led the training and seamless implementation of Wrike across North and South America, enabling enhanced collaboration, streamlined project management, and improved efficiency.
Implemented global processes encompassing global translation, project management, invoicing, vendor vetting/negotiation/onboarding, as well as overseeing creative production for design, video, photography, and event production. These streamlined processes improved operational efficiency, ensured high-quality deliverables, and fostered cross-functional collaboration.
Assembled and onboarded a team of highly skilled creative experts, empowering them to develop compelling and distinctive content that elevated the brand image and online presence of Digibee. Their contributions not only strengthened our digital footprint but also enhanced the impact of in-person events.
Effectively managed a highly productive team of six professionals across North and South America, fostering a collaborative work environment and driving their success. Through strong leadership and effective delegation, I facilitated their professional growth and ensured the attainment of organizational goals.
As the Director of Brand and Creative Operations, I have consistently demonstrated a strategic mindset, exceptional leadership abilities, and a keen eye for innovation. I am committed to driving brand excellence, fostering creative excellence, and delivering impactful results for Digibee.